CF Chatbot - UX/UI Designer
Personal shopper chatbot for Cadillac Fairview shopping centres across Canada.
We used a mind map to brainstorm all of the elements of what we wanted to design for mobile. We delved into the CF brand, their competitors, what they might want from an app, what kinds of functions they might be looking for, what would enhance their customer's shopping experience, and what challenges we might face.
We wanted to create an app with direct access to every CF store's inventory database. Artificial intelligence would be a significant player behind our app: the more a user uses the chatbot and engages with it in dialogue, the more the bot learns about the user and makes more accurate suggestions tailored to the user.
Kirk, the friendly chatbot, begins a conversation asking what the user is looking for. From the user’s response, he will make the best suggestions based on what is currently available in stock within the shops under CF, ordered from closest to furthest away.
Eventually, the AI will be able to adapt to user engagement and saved product barcodes, and even suggests things they might like, without being asked to specifically look for it (this may bring up some ethical e-commerce challenges, for further discussion).
These are some of the screens a user could encounter within the chatbot.
Kirk’s suggestions appear in clickable cards that on tap, lightbox into a larger popup for a better view of the image and more information on the product. The user can also save products as they shop or browse through the mall just by scanning the barcode of the items. They can navigate back to this list at anytime and its details will always be updated as inventory changes.