Bite Beauty - UX Designer
Tablet app prototype for Toronto based beauty company BITE that allows lipstick customization of color, texture, and scent, similar to the experience in BITE Lip Labs.
Initially, I modelled the order of the screens after the actual steps that you would take when creating a lipstick at the Lip Lab. We wanted to bring that Lip Lab experience to a tablet user, so I felt it was important to separate selecting the Shade, Texture, and Scent in different screens.
What I learned
The user testing showed that if a user is not familiar with the Bite Lip Lab concept of customizing the colour, texture, and scent in three steps, the blender interface is a bit challenging to navigate.
Even with the three headings on the sidebar, the user's eyes have to adjust and travel through the entire screen carefully before being able to proceed.